The goal was to to creatively showcase the effectiveness of
the new product "Pine O' Cleen Fabric Refresher".
We were asked to create a series of 3D animations, focusing on
the action of the spray against the bacteria, on a magnified visual
of different type of fabrics and surfaces, based on the images provided.
Here are some early explorations on the style of the bacteria, using basic modeling and procedural materials in C4D.
For the bubbles effect, I've run a simulation in C4D, to have different sets of cloned bubbles attracted and sticked to selected bacteria, before dissolving them using an effector. See below for visual reference:
Also a quick look at how I built the fabric thread, starting from a single cloned spline: